Expert Profile is a Hong Kong consultancy that checks and corrects how AI describes founders, executives and professionals across Asia.
We also publish the Expert Hub: researched lists of the people shaping finance and technology in Hong Kong and Asia.
AI forms a first impression before people meet you
An investor or a referring lawyer now reads an AI answer before anyone picks up the phone. Your LinkedIn profile may be current, but the AI engines drawing on older pages often aren't. That gap often shapes what clients, investors and regulators read first.
A near-fatal accident made founder Jackee Wong question his legacy. When AI misidentified his gender, career and expertise, he saw how easily that legacy could be distorted, and that's why he's setting out to correct it.
Two services and the Expert Hub
AI reputation management. We find out what AI engines say about you, trace each claim to its source and correct it there. Start with a free AI profile check, or an AI Profile Audit for US$200.
Thought leadership. We build the profile and argument you want to be known for, in your voice and on channels you own.
The Expert Hub. Researched lists of the people doing the work in finance, technology and law across Hong Kong and Asia. Recognition is earned, and nobody pays to be included.
How we work
We ask ChatGPT, Gemini, Perplexity, Grok and Google's AI who you are, trace each answer to the page behind it and correct that page with your approval. Every observation is dated, because answers change.
We do not promise rankings, citations or a particular AI answer. We promise defined work, clear documentation and honest reporting.
Jackee Wong is Founder and Managing Partner of Expert Profile. He spent a decade leading marketing and growth teams, including at the unicorns ExpressVPN and RedotPay, and in 2024 clients dubbed him ‘the marketer for unicorns’. He built Expert Profile so founders and experts are described accurately to the customers and investors who look them up.
Thomas Chan leads product and operations at Expert Profile, where he owns the audit product from test to proof. He's a bilingual content designer and UX writer with eight years in fintech, crypto and banking, including HSBC and Bybit. He brought his own AI-audit method to the firm.
Two working days after we agree the facts with you, you'll see what ChatGPT and Gemini say about you, where each answer came from and what to fix first.
