Services
AI reputation management makes sure AI engines describe you accurately.
Thought leadership builds the profile and argument you want to be known for, which is where founder-led and expert-led growth starts.
Before a raise, a licence application or a listing, when investors and regulators look you up.
Senior leaders whose AI description still shows a past role or employer.
Partners whose clients check them before they call. Every claim we publish is factual and checkable, as professional publicity rules expect.
Advisers whose clients ask AI before they choose. We keep claims about your expertise factual and checkable.
AI reputation management
Updating your own bio rarely changes the answer, because AI assembles it from other sites. We find out what each AI engine says, trace each claim to the page behind it and correct it there.
What you get
Baseline review
How AI describes you, checked against the facts we agree with you.
Gap identification
What's missing, out of date or wrong, and where it sits.
Source and profile review
Relevant public profiles and third-party databases.
Corrections
We update what you control and request corrections where we have standing to.
Re-testing
Monitoring and reporting, for retainer clients.
Thought leadership
Reputation management fixes what's wrong.
Thought leadership builds what's missing: a clearer argument, published in your voice on channels you own.
What you get
Positioning
A clearer professional narrative and the argument behind it.
Content in your voice
Written the way you speak and write.
Owned channels
New channels you control, such as your own website and LinkedIn.
Third-party opportunities
Scope and dependencies agreed in advance.
The audit isn't a required first step. If you already know what you need, start with a build. Build prices are one-off.
Free AI profile check
An overview of the issues and risks in how AI describes you.
Free
AI Profile Audit
The overview plus actionable recommendations, two working days after we agree the facts with you.
US$200
Foundation Build
For professional facts that are out of date or missing. We complete the Foundation build within 14 days of payment. We retest 7, 14 and 30 days after build completion and send each report the following day. Final handover is 31 days after build completion.
Includes: corrections to the agreed priority source records; two pages of positioning and narrative analysis; an AI-made brand video; profile signals on your own site and LinkedIn; eligibility for retainers
US$1,000
Flagship Build
When AI gets your facts wrong, or you need a full public profile built. We repeat the agreed actions over about two months (40 working days).
Includes: tailored corrections; 10 pages of positioning and narrative analysis; a professionally made brand video, or audit and SEO guidance for your existing videos; storytelling on your own site and LinkedIn; four custom web pages; a Wikipedia page for eligible people; a thought leadership pipeline; a brand video shoot in the Greater Bay Area; eligibility for retainers
US$5,000+
AI Reputation Management Retainer
Ongoing monitoring, maintenance and correction within an agreed scope.
US$1,500 a month
Thought Leadership Retainer
Ongoing positioning, content and channel development within an agreed scope.
US$3,000 a month
Bespoke
Tailored engagements beyond the standard builds.
Includes: everything in Flagship, tailored to you, plus negative news suppression or other custom work and expert reputation advice (eg legal, accounting or personal cybersecurity)
US$20,000+
Limits
Defined work, clear documentation and honest reporting. We do not promise rankings, or that an AI engine will retrieve, cite or recommend you.
We aim to keep you accurate everywhere. No contract can promise that.
FAQ
They do different jobs. A PR firm earns coverage. We check what AI engines already say about you, find the sources behind each answer and correct them. If new coverage is part of the fix, the audit shows which kind would change the answer.
Usually not on its own. AI engines read many sources besides LinkedIn: old conference bios, former employers' pages, directories and news. If those disagree with your profile, the engines may repeat the older version. Thought leadership covers LinkedIn and the sources around it.
Often, yes: update the profiles you control and ask the sites you don't to correct their pages. The hard part is knowing which source drives each answer. That's what the AI Profile Audit finds: the free check shows the issues, and the US$200 audit adds a ranked list of fixes you can do yourself.
The Foundation Build (US$1,000, completed within 14 days of payment) corrects the agreed priority source records AI gets wrong or misses. The Flagship Build (from US$5,000, about two months) is for when you need a full public profile built, with tailored corrections, custom web pages and either a professionally made brand video or audit and SEO guidance for your existing videos.
Receive a clear review of what the major AI engines say about you, and why.
Book your AI Profile Audit